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New Dating Social Network Where Women Rule

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Image by epSos.de on flickr. CC BY 2.0.

[All links lead to pages in Spanish.]

Webonomía contributor Fernando Valencia writes about AdoptaUnChico.com.mx [Adopt a boy], the new way of getting online dates. This is a social network developed as a boutique where the main product are men. Here, men are promoted and women can visit the catalog. The client has complete control, as the author says:

[...]los hombres que se registran en el sitio para ser adoptados por las chicas, pueden llamar la atención de las glamourosas clientas con una herramienta especial para ellos, los hechizos. Un hechizo es el arma principal del producto; mediante él, el usuario interesado en una dama registrada le puede hacer saber dicho interés hechizándola. Si la clienta acepta el hechizo, entonces, y sólo entonces, podrán charlar mediante el servicio de mensajería interna de la web; es decir, en el caso de este muy peculiar sitio de citas, las que mandan son las mujeres. [...] el nicho de mercado principal es la mujer; en ella está centrada la página web, por lo que es ella la que tiene el poder de elección.

[...] guys who register on the site to be adopted by girls can attract the attention of the glamourous clients with a special tool for them, spells. A spell is the main weapon of the product; using it the user interestred in a lady can let her know about it casting a spell on her. If she accepts the spell, only then they will be able to talk via intern messaging service, so, in this very unique dating website, women rule. [...] the main target audience are women, they are the focus of the website, so they are the ones with the power to choose.

This post was part of the fifth #LunesDeBlogsGV [Monday of blogs on GV] on June 2, 2014.

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