These “friendly” grassroots initiatives are meant for those football fans who are traveling to Ukraine for Euro 2012, which begins today: Friendly Ukraine, an umbrella “community of friendly and hospitable people [who] offer free help to our guests: accommodation, transfers from airport to city, guidance, translation and information services” (RFE/RL story); Rooms 4 Free (on FB): “people from all over Ukraine who wish to invite you to our homes for FREE and celebrate the joy of football together!”; I Can Help U (speak English in UA); free walking tours of Kiev with English-speaking guides (on FB); Euro-2012: Media Hospitality!.