Aparna Ray · September, 2009

Latest posts by Aparna Ray from September, 2009

India: Durga Puja: A Daughter Comes Visiting

  29 September 2009

The Durga Puja is an annual festival that celebrates worship of the Hindu goddess Durga. Bengalis believe that Durga is the daughter of Bengal and during the 5 days of festivities she visits her parental home along with her 4 children and 2 close friends.

Mobile-empowered to serve you better

  22 September 2009

The mobile phone has grown to be a tool that enables, farmers, small traders and service providers to take information-based decisions, thereby leading to their economic empowerment

India: The Web Meets The Road In The Great Driving Challenge

  12 September 2009

An automobile company in India recently held a promotional/marketing event named ‘The Great Driving Challenge‘, in which social media was used innovatively both to create buzz as well as to decide the final winner. Contestants shared their travel experiences through blog posts, photos, videos etc.

India: Decoding the affluent Indian

  10 September 2009

Who is an affluent Indian? What are his/her lifestyle and media consumption habits? Arun Prabhudesai at Trak.in goes on to summarize the key findings from a recent survey.

Aparna Ray's space

I am concerned about sustaining the Commons in India. Watch this film to learn more about the Commons: