From a slow start in the late Nineteen Nineties mobile phone penetration in Pakistan has jumped up in recent years to 77% nationally and amongst urban class people to almost 100%. Dr. Tahir Rauf at Pak Tea House reports that the ubiquitous mobile phone use in Pakistan has brought a lot of social and economic changes:

These changes in a broader context called Pakistani neoliberalism, characterized by accelerated consumerism with full scale participation in the global economy.