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Jamaica, Barbados: Vying for Tourists

Written byJanine Mendes-Franco

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Posted 20 March 2013 16:07 GMT

Active Voice compares advertisements from the Barbados Tourism Authority and the Jamaica Tourist Board and wonders “why is the Barbadian ad…so perfect that it could be a global model on how to sell yourselves? And contrastingly how and why does the JTB ad sell the country short?”

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Written byJanine Mendes-Franco

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