India: Subscribe and Get a Harley-Davidson

It’s raining gifts in the Bengali newspaper wars. And gone is the age of fress flasks, timepieces and tee-shirts to woo subscribers.

Sans Serif reports.

Yes, Ei Bela (the moment), a Bengali tabloid from the Ananda Bazaar Patrika group is rolling out Apple iPods, laptops, smartphones, SUVs and Harley Davidson motorcycles for its subscribers.

Start the conversation

Authors, please log in »

Guidelines

  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.