Anton Nossik publishes [ru] 5 rules of successful crowd funding: 1.it should have an aim, 2. it should be transparent, 3. it should be tested before launch, 4. it should also facilitate non-financial help, 5. initiators should disclose their own efforts of improving the project they collect money for. Oleg Kozlovsky adds [ru] several suggestions: 1. important topic, 2. involvement of famous activists, 3. anonymity, 4. simplicity of donation-making process.