Possibly the strongest unifying force for Chinese men under 30, fierce competition in internet-based roleplaying games has led to the development of an unusual new meta-occupation: proxy player.

Translates Virtual China‘s Lyn Jeffery: “As the article explains, proxy player shops “网游代练”公司 arose to serve those who love online games but don't have the skills or the time to develop a mature character. Instead, they simply buy what they need. The people who are hired to develop virtual assets in-game are called ‘online game proxy players.'”