Close

Donate today to keep Global Voices strong!

Our global community of volunteers work hard every day to bring you the world's underreported stories -- but we can't do it without your help. Support our editors, technology, and advocacy campaigns with a donation to Global Voices!

Donate now

See all those languages up there? We translate Global Voices stories to make the world's citizen media available to everyone.

Learn more about Lingua Translation  »

Was Singapore Airlines’ Facebook and Twitter Message After the MH17 Crash Insensitive?

A Singapore Airlines flight on March 29, 2014. Photo by Flickr user Aero Icarus. CC BY-NC-SA 2.0

A Singapore Airlines flight on March 29, 2014. Photo by Flickr user Aero Icarus. CC BY-NC-SA 2.0

After news broke out about the Malaysian Airlines MH17 crash in eastern Ukraine, Singapore Airlines posted this message on Facebook and Twitter:

Many netizens accused the airline of being insensitive. Sophie Chang commented on Facebook that “a better way for the airline to do is to express condolences first.” But Stephen Chapman believes that the statement “was intended to bring calm in a general sense.” Ryan Ik appreciated the clarification but he also felt that “without any words of sympathy, the update feels very cold.”

Insensitive or not, this short update has since then become a viral message in a matter of hours.

Receive great stories from around the world directly in your inbox.

Sign up to receive the best of Global Voices
* = required field
Email Frequency



No thanks, show me the site