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From Our World Cup Archive: How Brazil Fooled the World With a Meme
Written by Sara Moreira On 11 June 2014 @ 15:53 pm | 1 Comment
In Brazil, Citizen Media, Digital Activism, English, Humor, Latin America, Portuguese, Quick Reads, Sport
Remember “Cala Boca Galvão”, the Internet meme that became a worldwide joke when millions of Twitter users started telling a famous Brazilian sports narrator and broadcaster, Galvão Bueno , to shut up, during the 2010 World Cup opening ceremony?
Almost instantly it was a worldwide trending topic on Twitter and people from all over the world were trying to understand what was going on.
People armed with Brazilian humour stepped up to elaborate with a fake urgent call to help save a supposedly endangered species of bird (the “galvão”), and asked people to retweet “Cala Boca Galvão” as loud as possible. This video created in June 2010 about the fictional bird that needs to be saved from the World Cup has more than 2.2 million views.
Read the story by Raphael Tsavkko Garcia from our archive: Brazil: The ‘Cala Boca Galvão’ Phenomenon .
Article printed from Global Voices: http://globalvoicesonline.org
URL to article: http://globalvoicesonline.org/2014/06/11/from-our-world-cup-archive-how-brazil-fooled-the-world-with-a-meme/
URLs in this post:
 Image: http://globalvoicesonline.org/2010/06/14/brazil-the-cala-boca-galvao-phenomenon/
 Galvão Bueno: http://en.wikipedia.org/wiki/Galv%C3%A3o_Bueno
 described: http://www.nytimes.com/2010/06/16/nyregion/16about.html
 The Lede: http://thelede.blogs.nytimes.com/2010/06/14/tweets-of-fictional-galvao-birds-echo-online/
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