Russia’s only independent television station, TV Rain, is on its last leg. Following what appears to have been an orchestrated campaign to rob the channel of its cable and satellite distributors, advertisers have run for the hills and the station is being evicted from its Moscow studio at Red October later this year. There’s even a rumor that Lifenews.ru—a Kremlin-friendly outfit that often miraculously reports news before it’s happened—will take over TV Rain’s office space.
As funds dwindle, staff are reduced, and time runs out, many have been asking what TV Rain can do to avoid ruin. We now know what the station will try to do to save itself: a weeklong telethon. “Tomorrow there might not be a TV Rain,” reads the telethon's manifest, “and this week will decide everything.” The station says it will seek viewer funding to continue operating, following the model of public television, which Dmitri Medvedev famously promoted (without great success).
Beginning tomorrow, March 24, 2014, TV Rain will display onscreen a crawling fundraising total. The ticker will convert the money collected into the amount of time the donations can keep TV Rain operating.
Может быть, хватит всего на один день. А может быть, на неделю. Но кто знает — может быть, и на месяцы — всё зависит от вас.
Maybe there will only be enough for another day. Maybe for a week. But who knows—maybe it will be enough for several months. Everything depends on you.