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“Happy” Video Exposes the Other Side of Rio de Janeiro

Inspired by the ”worldwide contagious happiness” that was sparked by Pharrell Williams’ viral music video “Happy“, as can be seen in hundreds of dancing videos from around the world, Brazilian group of video-makers Jeitinho Carioca (“Shit Cariocas Say”) has created a local version for Rio de Janeiro with a satirical tone. 

Besides showing people dancing with a happy feeling, the video also exposes other not-so-happy current affairs in the city, such as the high cost of living, the racism problem, thievery and violence, as well as the construction works for the World Cup and Olympics. 

Watch “We Are Rio“:

Global Voices has also reported on “Happy” videos of Middle East and North AfricaHong Kong and the Pursuit of Happiness in Africa.

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