Recipes are no longer just about cookbooks or top professional chefs hosting cooking shows on TV. A new breed of Indian culinarians are cooking their way to celebrity – via YouTube. As they demystify Indian cuisine and offer step-by-step guidance to creating mouthwatering Indian dishes, these talented men and women are inspiring a whole host of Indians to pick up their ladles and try out various yummy recipes in their own kitchens.
Move over recipe books, the YouTube chefs are here. No longer does the amateur home chef have to flounder with trying to understand what exactly the recipe instruction meant when it said things like, “the batter should be of pouring consistency”. Now you can see the chef demonstrate on video what exactly “pouring consistency” ought to be like.
Sanjay Thumma, more popularly known as VahChef, is the founder of food website vahrehvah.com. His prolific recipes channel on YouTube, which he launched in 2007, has catapulted him to culinary stardom.
Over the years, VahChef Sanjay has put up over 1,100 easy-to-follow videos demonstrating mainly Indian (and some international) recipes. Currently, his YouTube channel has about 234,985 subscribers and has clocked 159,266,645 views. On Facebook too, he has garnered about 164,405 likes. Sanjay is also currently hosting cooking shows on a regional TV channel in India.
Food Blog Wandering Spoon notes:
It’s refreshing to watch someone demonstrate mouth-watering dishes with uninhibited joy, a matter-of-fact globalism and minimal make-up. It helps that I love so many cuisines in India, but what immediately appealed to me is his stance as a teacher.
In the video below, VahChef Sanjay demonstrates how to cook fennel and pepper chicken:
Manjula Jain grew up in a North Indian vegetarian family. Though she married and relocated to the US in the late 1960s, her family and she remained vegetarians as they were Jains by religion. Since 2006, Manjula has been blogging recipes and creating cooking videos on YouTube that offer “simple and practical recipes” to authentic Indian vegetarian cuisine. Her recipes include vegan and gluten-free dishes as well.
Manjula's Kitchen on YouTube has 146,873 subscribers and has racked up 73,769,313 views. Her Facebook page has 260,833 likes. Recently, Manjula has also published her first book, “Manjula’s Kitchen: Best of Indian Vegetarian”, which is available on Amazon.
In the video below, Manjula shows us how to prepare a tasty snack which is also a popular street food in Mumbai, India: Batata Vada or Aloo Bonda (fried potato dumplings):
It's not only English-language recipe videos that are doing well online. Meet 55-year-old Nisha Madhulika from Delhi. After she retired from a full-time job, Nisha grew restless and turned to her passion for cooking to keep herself occupied. She started posting recipe videos online in Hindi with English subtitles for the non-Hindi audience. With over 800 videos uploaded to date, plus tonnes of recipes on her Hindi website (there is also a subset English version here), Nisha Madhulika is quite a culinary force.
In the following YouTube video, Nisha shares her story about how she started her journey as a YouTube chef:
As of today, Nisha Madhulika's YouTube food channel has 114,339 subscribers and has nabbed 33,236,034 views. Her Facebook page has close to 40,000 likes.
In the video below, Nisha Madhulika shows us how to make sweet puffed rice balls (somewhat similar to Rice Krispies Treats, but with jaggery instead of marshmallows):
Some of the other popular YouTube home chefs who post videos of Indian and/or South Asian recipes include Bhavna with her “exotic vegetarian cuisine recipes from all around the world with a hint of Indian flavor” at Bhavna's Kitchen (134,091 subscribers, 52,497,677 views) and the Hetal-Anuja team with their “step-by-step and practical approach to South Asian Cooking” at ShowMeTheCurry.com (120,696 subscribers, 65,979,089 views).
In fact, YouTube video tutorials and recipe demonstrations have become so popular that a group of home chefs and food bloggers got together in 2012 to create the India Food Network on YouTube. According to the description on their Facebook page:
India Food Network is your step by step guide to simple and delicious home cooking. From regional Indian cuisine to popular dishes from around the globe, our focus is to make cooking easy
So next time you want to cook your way into someone's heart, don't reach for a cookbook. Log on to YouTube and let some of these new-age celebrity chefs show you the way.