Many tweeps were concerned by the revelations:
#4corners report scaring the living daylights out of me! Wow.
— Cameron Ross (@cameronross00) September 9, 2013
— Owen L (@ohh_ell) September 9, 2013
Apparently three Westfield Shopping Centres already have smart phone tracking ready to go. It is similar to RetailNext, instore analytics used in the United States.
This #4corners is A-mazing. This RetailNext stuff in particular. In store analytics. Customer heatmaps & face tracking via security cams.
— Greg Barila (@GregBarila) September 9, 2013
Thanks #4corners I'm super paranoid now!
— Roza Germian (@RozaGermian) September 9, 2013
Simon Johnson was one of many who think that there was nothing new in the episode:
Watching #4corners – none of these issues re US spying, apps used by kids, or Police car tracking are new. Need a detailed follow up story.
— Simon Johnson (@SimonAJohnson) September 10, 2013
There was also plenty of humorous reaction:
— Jonathan Brown (@JB_AU) September 9, 2013
#4corners my Mum just realised how untraceable she is. She has no phone, car, email address, credit card or social media account!
— Cat Cantina Whitlam (@TheCatCantina) September 9, 2013
— Toby Nottabe (@Loose_id) September 9, 2013
There were also the inevitable political concerns:
— James Stewart (@amorphic) September 9, 2013
"…no way a govt can collect that volume of data and remain incorruptible…& when you've got it, you'll find a use for it"… #4corners
— Kat Loughrey (@KatLoughrey) September 9, 2013
Concerns that big brother is secretly mining our big data are bound to increase with growing public awareness. However not everyone is that worried:
I'm happy for companies to use my data if it's not done maliciously. It would make a lot of things, like shopping, much easier. #4corners
— Tim Christodoulou (@tim_chr) September 9, 2013
(Featured image by Flickr user – Nathan O'Nions – Creative Commmons Attribution 2.0 Generic)