Video ad for small neighborhood market in Asunción, Paraguay. Click on image to visit site with video.

Video ad for small neighborhood market in Asunción, Paraguay. Click on image to visit site with video.

The campaign ‘Volvé al barrio’ (Return to the neighborhood) promotes small businesses in the Loma San Jerónimo neighborhood in Asunción, Paraguay's capital, with video ads where the neighborhood's residents tell viewers about their shops and small businesses.

In the blog Hallucina [es], Global Voices contributor Gabriela Galilea shares three of these videos featuring a barbershop, a small neighborhood market, and a shoe shop.