According to the 2013 China New Media Development Report released by China's News and Communications Research Center under China’s Academy of Social Sciences (CASS), the majority of Weibo users are a group of “low age, low education level and low income” urban dwellers. According to the translation from Offbeat China, the report concluded that:

  1. 74.88% of China’s Weibo users have an education level of high school or below.
  2. Students account for the largest segment on weibos.
  3. 92.2% have a monthly income of RMB 5000 yuan or less, among which the majority has no income at all.

While acknowledging Weibo’s contribution to anti-corruption efforts, the report also claimed that among the 100 hottest topics on Weibos from January 2012 to January 2013, rumors were observed in 1/3 of them.

However, many netizens doubted about the research results. Read more from Offbeat China.