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Using his social networks to promote a pirate audio version of ‘The Alchemist', the Brazilian best selling writer Paulo Coelho proposes readers to show the industry “that “piracy” is not a threat to their business”.
A year after writing that the more people ‘pirate’ a book, the better, Paulo Coelho finds an audiobook copy of one of the best selling Brazilian books of all time, ‘The Alchemist’. He walks his talk by linking to the YouTube version and proposing a deal: “If you listen to more than 5 minutes, please buy the book (or the audiobook) so the industry will understand that “piracy” is not a threat to their business. Nobody is watching you, as I said before. It is your decision, and I am sure it will be the best decision.”
No research needed. Everyone in Burma know this.