The government of Turkmenistan is investing [ru] heavily in tourism infrastructure on the country's Caspian Sea shore. But blogger Ruslan T. explains [ru] that lavish hotels and seaside resorts are not what the rare tourists visiting Turkmenistan want:

Tourists coming to Turkmenistan do not seek five-star hotels and casinos; they do not travel to exotic countries for something which they can easily find close to home. They are interested in the local [customs and traditions], antiquities, and the Silk Road.