Yekaterinburg's Ural Federal University is for the first time offering a Masters Degree [ru] in “political journalism” with specific training in blogging and “image-making.” In February 2011, UFU hosted [ru] journalist and blogger Oleg Kashin for a discussion with students, where Kashin emphasized the growing importance of blogging. The new program [ru] lasts two years, and costs 5,000 USD to complete, though there are subsidized spaces for five lucky students.