‘Bolivia Awaits You’ is the name of a promotional campaign recently launched by the government of Bolivia. The campaign seeks to boost tourism and focuses on a promotional spot to be broadcast on television networks [1] [es] in the Americas and Europe. It also aims to promote domestic tourism through the United by Tourism programme [2] [es].
Bolivia's government announced that it will invest 20 million US dollars in the next five years in order to strengthen and promote community-based tourism [3] [es] that will primarily benefit indigenous communities. The website www.bolivia.travel [4] is part of the campaign. It concentrates information as well as touristic links of interest.
Netizens immediately reacted to the campaign on social media platforms.
Juan Pablo Apaza commented [5] [es] on the Viceministry of Tourism's Facebook page [6] [es]:
excelente, me dieron ganas de viajar!!
Also, YouTube user hx939 commented on the campaign's official YouTube channel [7]:
Realmente nuestro país es hermoso muchas felicidades por el esfuerzo para promosionarlo y mostrar nuestros bellos paisajes y cultura. Dejemos de ver lo negativo en nuestras producciones y apoyemos el esfuerzo que hacen los demás en representación de todos los bolivianos.