The British Embassy in Azerbaijan has awarded the 4,000th member of its Facebook page with a certificate and a small prize. With the British Embassy in Armenia and Georgia boasting 1,526 and 2,581 likes respectively at time of writing, the announcement shows how diplomatic missions in the Caucasus are increasingly turning to social media as a medium for engagement. In October 2011, for example, the British Ambassador to Azerbaijan answered questions on Twitter while two months later his counterpart in Armenia used Facebook.
Written byOnnik Krikorian
