Emannuel Iduma discusses #SaveOke campaign in the context of Kony 2012: “I am interested, in joining my voice to #SaveOke, in telling ways in which KONY 2012 implicate readings of virality…If a #SaveOke video is made, and it goes viral, the complex questions of white supremacy and black inactivity will not arise. We might just ask, ‘is this real?’ or ‘why exhibit his ailment?’ Those questions are within the realm of simplicity. This is a simple, human, matter.”