See all those languages up there? We translate Global Voices stories to make the world's citizen media available to everyone.

Learn more about Lingua Translation  »

Puerto Rico: Blogger Exposes Misleading Commercial

A recent commercial for Fiat shows Puerto Rican singer and actress, Jennifer López, riding a white Fiat 500c on the streets of the Bronx, New York, where she was born and raised. López talks about being from the neighborhood and how the place inspires her.

The video has been posted on the official Fiat YouTube page:

http://www.youtube.com/watch?feature=player_embedded&v=mJPCAEkcyqg#!

Puerto Rican blogger Ed Morales from edmorales.net happens to live in the neighborhood. He was present during the shooting of the commercial and had wondered at the time who the real celebrity the body double was for. He writes about it in his article ‘Jenny Absent From My Block‘:

… in fact the woman sitting in the car was so nondescript despite the fact that she seemed to be playing a lead role that I had a strong suspicion that she was a body double. But for whom?

Ed even took photos of the shoot including a moment when the car actually malfunctioned. After watching the commercial on TV and realizing this was the same production he had witnessed, he published his post alerting that López was never there. His photos were picked up by The Smoking Gun and his post is also mentioned in the New York Times.

Broken down Fiat being repaired with body double for Jennifer Lopez at the driving wheel. (Photo by Ed Morales)

Broken down Fiat being repaired with body double for Jennifer Lopez at the driving wheel. (Photo by Ed Morales)

Puerto Rican digital news site Noticel reported on Morales’ story [es] and states that Fiat was forced to admit the use of a double to accommodate López's schedule.

Receive great stories from around the world directly in your inbox.

Sign up to receive the best of Global Voices
* = required field
Email Frequency



No thanks, show me the site