Comments on: Singapore: Infamous Burger King ad

By: Conehead1

Conehead1 — Sun, 30 Aug 2009 20:58:28 +0000

While I like the food on the Burger King menu, I do not shop there any longer, due to their “tasteless” advertising.

Every one of their commercials that have been aired in the last year or so, have been an insult to any reasonable adults intelligence!

Get a new Ad agency, Burger King… Advertise your good food, and service… then I’ll come back….

By: josh

josh — Tue, 11 Aug 2009 23:48:00 +0000

Really? Is everyone here really that sexually repressed? I though the ad was super funny. It is a joke people! It doesn’t show anything inappropriate. It merely makes a sexual innuendo. Yikes!

By: rolfen

rolfen — Thu, 06 Aug 2009 18:47:33 +0000

That is plain bad taste. Eeek.
I know one thing for sure, I wont be ordering that. Well maybe just once, just to see how it tastes. Well, I might order it again if its really good…

By: EVE

EVE — Thu, 09 Jul 2009 21:07:45 +0000

Yeah the ad is bad but how is it racist? It has nothing to do with race! And there is violence in other parts of the world not just in the United States, not to mention the lack of justice, you’d think an “educator” would know that but I guess not. We aren’t the only Country that has an issue with pornography just look at other parts of the world where children are beeing prostituded and the government does nothing! Love the Country you’re in and if you don’t then why are you here, Must not be so bad after all!

By: Is Burger King’s Repeatedly Offensive Advertising Intentionally Offensive?

Is Burger King’s Repeatedly Offensive Advertising Intentionally Offensive? — Thu, 09 Jul 2009 16:57:35 +0000

[...] in the past few months, when, for example, many people didn’t like the sexual innuendo in the Super Seven Incher outdoor campaign that ran in [...]

By: al

al — Sun, 05 Jul 2009 03:40:36 +0000

I am a Singaporean living in the US and I concur 100% with your sentiments. Singapore must be extremely wary of this type of marketing. Trust me-this is not free speech! There is an ulterior and sinister agenda behind this type of advertisement. History will tell you that the conditions that precipitated the fall of the Roman Empire are almost identical to the conditions existing in the US right now. Be smart Singaporeans, if the Americans do not want to learn from the mistakes of the past, then you should. In the words of our venerable Mr. Lee Kuan Yew:”Man needs a moral sense of right and wrong. There is such a thing as evil…many of the problems existing in the US are due to the erosion of the moral underpinnings of society and the diminution of personal responsibility.” Singapore must be acutely astute in recognizing the difference between the marketing of evil and the expression of free speech. I am a distinguished educator here in the US and I see violence, degeneracy and lawlessness almost everyday. You don’t want this! Singapore will always be my homeland and I hope and pray that she never gets corrupted by these types of odious media.

By: _dreams » Blog Archive » Burger King Blows Its Marketing Wad

_dreams » Blog Archive » Burger King Blows Its Marketing Wad — Fri, 03 Jul 2009 06:09:48 +0000

[...] http://globalvoicesonline.org/2009/06/26/singapore-infamous-burger-king-ad/ by Nelson Filed under: dreams [...]

By: Lyndon

Lyndon — Tue, 30 Jun 2009 15:32:14 +0000

Tasteless, but not really new. Here’s a similar (if lower-production-value) effort from Moscow from almost 5 years ago – http://www.scrapsofmoscow.org/2004/11/advertising-in-big-city.html

By: Brian H.

Brian H. — Mon, 29 Jun 2009 15:04:29 +0000

Burger King…tasteless. I never thought I would say such a thing.

By: Angel

Angel — Sun, 28 Jun 2009 19:01:12 +0000

The add is racist and tasteless. I lived for 8 years in Singapore and know they would never publish this add with one of the major ethnic groups that make up Singapore. This add creates a faulty association between white women and oversexed (not modest) attitudes.

By: maurina

maurina — Sat, 27 Jun 2009 13:32:43 +0000

i thought that it’s quite funny hehe

By: LMTB4

LMTB4 — Sat, 27 Jun 2009 07:52:48 +0000

Hi Everyone in Southeast Asia,

I’m from the USA, and I’m following Singapore news on Global Voices because I have family living in Singapore. I can’t believe how in-your-face crude this ad is, and I am ashamed of Burger King. I don’t know if I believe that this ad was written by someone from Burger King in Singapore; I really doubt that. I suspect that it was written by the disgusting media elite of the USA. Things are so bad here with graphic pornography on cable TV, commercials, & even with “children’s cartoons,” that I just want to leave here entirely. Everyone in Singapore & beyond must get rid of this commercial and anything else like it right away; and you’d better protest really loud. Normal Americans (quite a majority) are absolutely inundated with this type of thing. However, our complaints simply fall on deaf ears. Most people, it seems have given up. However, I’m determined to get rid of this junk forever. If this commercial gets aired without enough of a fuss, Singapore could become like the US media; and believe me, you wouldn’t want that!

By: reese

reese — Sat, 27 Jun 2009 07:01:51 +0000

Honestly folks, if a racist-themed advertisement is run in the U.S of A which you would deem non-racist as per the usual, and if anyone from the East or anywhere else were to make their disgust known. I bet my last dollar that you would tell us to mind our own business. Or go back and toil our little paddy field.

No? So I suggest, that you keep your nose out of something that is completely none of your business. I bet none of the commentators can exactly point out where Singapore is located geographically.

South China, perhaps?

By: Cindy Sue Causey

Cindy Sue Causey — Sat, 27 Jun 2009 01:11:57 +0000

It wasn’t but in the last few years that Burger King also used violence to promote its product(s).. Not quite remembering the entire scenario but I do remember several interconnected commercials.. Women were chasing the King with full intent of implied and/or expressed physical violence because he was, *I think it was*, taking their place in the kitchen.. *Something like that*..

One gets the feeling that the marketing department is extremely.. inexperienced..

Or perhaps is just plum out to prove a point, whatever that point may be..

Gotta say from here.. PTSD-wise, I don’t appreciate blatant violence or similar being used to sell me something.. Burger King used to a real fave but has since moved itself into absolute last place directly due to its *CHOICE* of advertisement materials..

Warmest wishes from Talking Rock.. :)

By: Spelunker

Spelunker — Sat, 27 Jun 2009 00:06:42 +0000

Wah lan eh! Nice uh… job! It’s also very nice to see that the young blonde woman has her lipsticked mouth ready for the “Seven Incher” but does not appear to be showing any teeth. In other words, it doesn’t look like she’s getting ready to take a bite.

It’s too bad Burger King didn’t use a local Singapore girl (or a Singapore Airlines flight attendant!) for this regional advertisement saying “shiok lah” as she gets ready to fill her desire for something long.

By the way, there really is way too much mayonaisse on that thing.