Jonathan, the writer of the blog Oceanic: User Experiences from the South Pacific reports on a consumer complaint against his Fiji-based advertising agency stating that his advert for a local ISP attempts to benefit from the Swine Flu epidemic (now called H1N1) by misleading consumers into thinking internet service “is like a prescription drug.” He wonders how people can protest against his work, while much of the local media prints “sensationalist” and “inaccurate” headlines about the flu scare.