CCTV reported that Baidu, referred to as China's Google, had accepted money from illegal medical companies and placed their Web links on top of search results. Baidu’s marketing employees were also reported to have the knowledge of these.The service is called page-rank bid and accounts for more than 80% of the company’s revenue. The company’s business model, “which inserts ads in the natural search result without notice, has long been criticized for destroying the integrity of the search engine,” adds China Daily.On previous milk scandal, Baidu was said to have censored news in exchange for payment from dairy companies, said ChinaSmack. CCTV reports page-rank bid of Baidu. The price of Baidu has lost 37.5 percent after the state TV reports that companies, including unlicensed medical firms and hospitals, pay Baidu in order to appear around the top of keyword search results. However, Beijing News viewed CCTV's reports from another aspect:
After CCTV reports, Baidu unveiled its response quickly in a conference call with analysts last night and promised to design a new system that more clearly separates its paid links from ordinary search results.China Journalreports.
“We are doing this because we care. It is important to us. We want to be a responsible corporate citizen,” said Baidu chief executive Robin Li.
Tianya blogger 阿杜在线 updu.com.cn calls for regulations to supervise powerful companies like Baidu.
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