Impressive branding in Nigeria [1], “Etisalat Nigeria witnessed an influx of visitors to its web site as Nigerians sought to reserve special numbers on Etisalat’s network. The website apparently had over 8 million hits in less than one week with thousands already reserving their special numbers on Etisalat’s network. It is now in the the top 100 sites visited in Nigeria!”
Nigeria: Impressive Branding
· Written by Ndesanjo Macha
Categories: Sub-Saharan Africa, Nigeria, Economics & Business, Technology