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China: Sportswear Sponsor

Olympics This post is from our coverage of the 2008 Olympics in Beijing China, curated by John Kennedy and sponsored by Reuters. · All Posts

China

Xueyong noticed that Liu Xiang's withdrawal from Olympics has resulted in the loss of 3 billion yuan for his sportswear sponsors. The blogger pointed out that the focus on one or two sport stars reflected that the development of sport in China is driven from the top, not from public participation.

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