French Caribbean DOMs: Telecom Advertising
Martinique
Of the three telecoms (Orange, Digicel and Only-Outremer Telecom) offering an increasing number of perks to new customers on the Martiniquan market, InternetRapide.com writes (Fr): “the battle between the two challengers of Orange is promising to take place against an unprecedented inflation of new subscriber recruitment costs. And of advertising investments … Hundreds of billboards reserved by the telecom operators on the sides of our roads make the roads dangerously monotonous to drivers (…) The coming months will be fascinating.”
In my opinion, the only slang from this list which is falling out of vogue...
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