Russia: MTS Rebranding
Russia
Snowsquare.com, Scraps of Moscow and Russian Marketing Blog write about strange-looking ads that have appeared in Moscow and are part of the mobile phone provider MTS re-branding campaign.
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Snowsquare.com, Scraps of Moscow and Russian Marketing Blog write about strange-looking ads that have appeared in Moscow and are part of the mobile phone provider MTS re-branding campaign.
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On May 26, approximately 50-60 opponents of the upcoming Gay Pride gathered [sk] in Bratislava for a rally organized by the Association for Protection of Family, together with the Citizens' Association for Christian Values and Traditions. The main organizer, Jozef Dupkala, offering a helping hand to homosexuals, said: “Your current pride … will end the moment you stand before The Last Court.” He also said: “We came to offer hope to all those who suffer from this condition, homosexuality, to be able to turn to God in order to accept the cure.”
A 5.6 magnitude earthquake, the strongest since 1917, shook Bulgaria's capital Sofia and the perimeter zone of around 100 km last night, followed by a number of strong aftershocks. No victims have been reported so far. The website Earthquake Reports has published live updates and social networks such as Twitter and Facebook were the first ones to spread the news. The hashtag #земетресение (”earthquake”) is used to communicate on the event through Twitter.
Young Bulgarians and guests from Italy, with support of the New Bulgarian University and project “Beautiful Europe” [bg] will meet on May 23 to discuss the “European idea” and what Europe means to Bulgarians at an event called “Blue Night” - an evening dedicated to the European idea [bg]. The event comes just one day before one of the brightest Bulgarian holidays - the Day of Slavic writing and culture.
Activists in Bulgaria have called for national protests against shale gas extraction on May 22. There is a Facebook event [bg] “National protest against shale gas and changes in Forest Law!”. Tensions are growing after The Greens' activist posted a video [bg] showing a secret meeting between the Bulgarian Academy of Sciences (BAS) representatives and Chevron officials.
In the final segment of the report [ru] on the May 6 protest in Moscow, which ended in clashes with riot police, the Russian state-owned Channel 1 mentioned, among other things, a Spanish draft law [en] criminalizing online organization of public protests, as an example of the “much tougher” treatment of protesters by the “colleagues” of the Russian law enforcement officials “in the countries with the so-called established democracy.”
Euphoria spread across the nation on May 20, when Russia defeated Slovakia 6-2 in the Gold Medal match of the 2012 World Hockey Championship... More »
Thank you @globalvoices for your coverage on events in Bahrain and elsewhere and involving folks in the conversation!
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Based on the Wikipedia list of countries, details.
Dear foreing colleagues,
you all are english-speaking and the word “eggs” means nothing for you.
But for russian-speaking people “eggs” mean very, very much.
In Russian “eggs”=”balls” and rebranding looks like an act of exhibitionism.
The same situation had got Apple in Russia in the beginning of 90th.
BBDO Marketing has developed a strategy which joined PC and hammers, screwdrivers, etc.
Russians can not join high technology (PC) and hand instruments.
There was an article regarding such creation.