Comments on: Brazil raps about transition to digital TV

By: Eco-Rama » Blog Archive » Code and Culture: Brazilians celebrate the advantages of being open

Mon, 18 Jun 2007 16:20:46 +0000

[...] transition to Digital TV and the digital convergence in media are among these processes which are now facing critical [...]

By: Jose Murilo Junior

Jose Murilo Junior — Wed, 03 May 2006 04:38:07 +0000

Hello Firefly,

As a Brazilian, my expression in English is sometimes, I would say, not exact. With ‘ultra high’ I want to express absurdly high levels of penetration AND influence of TV in Brazil. I confess that 98% was a surprise for me too, but the source is hot – Brazil’s Telecommunications Agency. Maybe you’re right about the effects of sampling on surveys.

I’d like to add an update on the TV digital issue, which brings in the south american continental perspective. Yesterday in ‘El Observador’, a newspaper from Uruguay, we could see the following headline:

“Argentina demands a common digital TV standard for Mercosur”
“In case any country unilaterally decide, we will be presenting to the world a diluted vision of our integration process”, Juan Pablo Lohléthe, ambassador of Argentina in Brazil, told the reporters

While in this other post, the notion of a global axis of emergent countries is rendered through the development of a new digital TV standard by China, India, Brazil and Russia: “ China supports a new digital TV pattern for emergent countries”

As we can see, there is a lot going on in this digital TV debate. We will keep following.

Thanks.

By: Oscar

Oscar — Tue, 02 May 2006 20:38:33 +0000

Brazil which is a big country is comeing more in to the modern world and geting digital t.v. . The brazilen minster is in choosen wich one does he want for the countrie the Japanese (ISDB), the European (DVB) and the American (ATSC). As the world cup comes closer and this is the year for the world cup, brazil wants to see the games. brazil i think should up date there t.v.’s because it would give them more to see on the t.v. and also watch world news.

By: Firefly

Firefly — Tue, 02 May 2006 10:30:45 +0000

“Television has ultra high penetration and influence in this country — 98% of the population watches it at least once in the week (anatel).” I’m glad that claim is sourced, because otherwise I would not believe it. Unfortunately my Brazilian is not up to understanding the report fully, so I reserve some doubt. Is that all but two percent of the whole population, including those in the Brazilian rainforests and shanty towns. I suspect that it refers to that portion of the urban population which he surveyors can visit easily. Altogether, the claim for “ultra high” (sic) penetration seems, well, a little over-blown, maybe pretentious.