The ad has been criticized for its use of sexual codes to sell the product. Read the full text of the ad:

Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.

The ad will run until the end of the month. Dan Mitchell reacts to the ad:

They got two “blows” in there. Nice. The sandwich (by itself an obscenity), slathered in unnaturally ultra-white mayonnaise, is floating in the air directly across from the disturbingly pale profile of a young, gape-mouthed woman who looks frightened to death of the manly meat. Sexy!

So good adds:

When I say “hot”, “meaty” and “7 inches” what do you think of? Well you aren’t alone. So did the ad minds behind this new campaign, who apparently just couldn’t resist the idea/imagery of a woman giving a blow job to a giant 7-inch hunk of meat. Just in case you couldn’t pick up on the subtlety of the idea, they decided to hit you over the head with it.

Garr’s posterous writes that the ad is stupid and insulting:

On their website they touch on who their target is: “In Singapore, the bright and vibrant Americana décor has made our restaurants the favourite meeting place for young people, including college students and working professionals.” OK, so it's not families or young children (I guess), but this ad is still insulting to teens and young professionals. Where's the respect for your customer? Even putting the objectification of the woman in the ad aside, this ad is poor simply because it's so, well, stupid…it's not clever. Is this Burger King? Really? Who on earth at Burger King thought this would be a good idea?

This is not the first time that a Burger King ad was cited for its use of sexual themes. There was the square butts ad to promote kiddie meals, an ad urging the customer to “pleasure yourself“, a shirtless BK King, and an ad naming a product after a slang term for a photo of a vagina.

Burger King released this statement in reference to the Singapore ad:

“Burger King Corporation values and respects all of its guests. This advertisement is running to support a limited promotion in the Singapore market and is not running in the U.S. or any other markets. It was produced by a locally-based Singapore agency and not by BKC's U.S. advertising agency of record, Crispin Porter and Bogusky.”

Lissa has a message for Burger King:

I understand that you ran this ad only in a limited market (Singapore). I applaud your iota of common sense that kept you from running them world-wide. That being said — See, there’s this little thing called the Internet. It allows us to communicate with people all the way around the world — wow! So I’d advise you to refrain from running ads like this

Civicus.org

The CIVICUS World Alliance for Citizen Participation organization has published Time 2 Act, an online video in which people in Zimbabwe present the various ways in which the crisis the country is going through is decimating the population and the quality of life of the survivors. In the following 3 part video, citizens discuss how the mega devaluation the currency is going through affects their ability to eat and clothe themselves, speak about violence and plead for help from mediators such as the South African Development Community.

Part 1 of the video starts with a young student speaking how Zimbabweans are not free: they are not free to eat, to clothe themselves, to nourish themselves, to learn from teachers paid decent wages, or free to seek aid from hospitals in case of disease, or to purchase things due to the usage of other currency: Rands instead of Zimbabwean dollars. The situation has worsened, to such extent that people believe the system has collapsed in many levels: health, safety, economy and government. Health-wise, ill people arrive at hospitals and die there, due to lack of attention. Even then, there is no respect for the dead: families have to pay extraordinary sums just for morgues to take the bodies.

Here is the Second part of the video, on how the new economic downturn is affecting the community: salaries paid in Zimbabwean dollars have to be converted into the more stable currency, the South African Rand, and it isn't enough even to buy basic necessities. Another topic discussed are the human rights violations and the limitations on free speech the country has been facing:

The third and last part of the video is a cry out for help and support from the Mediating bodies, the South African Development Community and the South African Government. They wish for them to take the plight seriously and help out the former Bread Basket of Africa, which they now are calling Africa's basket case.